Coachella: The Influencer Olympics or Just a Sign of the Times?

Coachella: The Influencer Olympics or Just a Sign of the Times?

I bounce down the dusty path with a rhythmic strut on, influenced by the poolside champagne mules and desert-dry sunshine. To the left of me is the most beautiful woman I’ve ever seen. To the right of me? The most beautiful woman I’ve ever seen. In front of me? You guessed it, another female competing for the title of being the MOST BEAUTIFUL WOMAN I HAVE EVER SEEN. I have never seen so many good looking people in one place, and I’ve been in a lot of situations which involve good looking people. We que up by the gates waiting to slither through the electronic security scanners (UK Festivals take note… or don’t?). My see thru’ pale eyes are blinded by a sea of diamanté netted dresses with nothing but a black thong bikini underneath. Shell suits and bucket hats don’t quite cut it here when it comes to the epitome of festival fashion. “OH NO! WE’RE GOING THROUGH THE GA (general admission) ENTRANCE” a group of girls behind me gasp as it dawns on them they’re at the wrong gate and they’re at a high risk of catching cooties from the ghastly commoners who grace the general grounds, who paid just $500 for their ticket, instead of getting it for free from a brand.

Security cleared and the bag (entry) secured, I weave my way through the impressive art installations and even more impressive collections of individuals, all huddled around the infamous Ferris wheel trying to get that perfect Instagram shot. I want in on the fun. “Will you take one of me with the wheel?” I ask my agent (lol joke, my friend) rhetorically, not waiting for an answer as I thrust my camera into her hands. “Yeah can you like, get lower? Get the wheel in. Make my legs look skinny. How’s it looking?” In my head I look like all those other girls. You know the ones. With the perfect silhouette. The best background. The impeccable lighting. The face-wide smile. My friend hands back my phone and as we huddle around to look back at the ahem-magic- of which we’ve most certainly just created, we can’t help but burst out into infectious laughter. What the fuck is that. A Victoria’s Secret Model I ain’t. “It’s not quite the image I had in mind” I manage to mutter through the breaks for air in the childlike giggling. Not willing to take all the credit for the god awful creations, my friend isn’t a professionally trained photographer either, and what we thought would be the next hottest post on the gram’ turned out to be more “wham, bam, no thank you ma’am”. “It must all be in the editing” my friend comforted me, whilst lying through her teeth. But then again you see, it really kind of is in the editing. And the model of course. And the photographer. The lighting. The app. The location. The filters. The camera. What attending Coachella taught me is that the images you see on Instagram- well, they’re fake. There’s always a million people around you, whilst these influencers manage to be in a half empty field (or not at the festival at all). The lighting isn’t a bleached app hue and everyone doesn’t live under a permanent state of a sun-kissed warm tone. This doesn’t mean I enjoy the festival any less, in fact it’s allowed me to give less of a shit about comparing myself to the impossible professionally taken and edited Instagram posts I see online, and accept that the magic I can create with my face, a Judy and an iPhone 8s is a little bit different than what the girls being sponsored to be at the festival and being followed by agents, social media managers, content creators and professional photographers can produce- and that’s alright by me.

The not-so money shot.

We worm our way through the flower bed of influencers to collect our ID band- a tradition which has not been passed on to it’s British equivalents. This is my fourth time visiting Coachella (I know, I’m a lucky sod) but each year without fail the individual blessed with the importance of checking my pink plastic will still squint at me with a judgemental glare, and act as if they’re doing me a favour granting my 26 year old self exclusive access to the sweet fountain of alcohol that awaits. The alcohol system they have in place at the festival is one of the most obvious differences to me as a beer guzzling Brit. Whilst in a UK festival you’d be handed a warm can of Amstel for a fiver, here cold beer is on tap, which I guess is why you pay $11 a pint (this is the cheapest drink you’ll get btw, so you better get comfortable with it). If ever we decided to splash out and get the $18 *gulp* tequila shots in, then buy either State law or maybe just plain boring festival rules, they have to serve it with ice so you can’t just neck it- which kind of defeats the point. Then, in typical American fashion, there’s the awkward “How much do you want to tip?” Screen which flashes up and glares at you with it’s readily marked percentages. SOZ to say but not sorry to admit it, by pint 3 we’d reached British confidence level of selecting “no tip” and scurrying off before the server could give us the evil eyes. I know, I get it, we’re bad people. But you’ve literally handed me a readily poured pint whilst barely raising a smile, and quite frankly that’s just not enough to get a British person to part with their hard earned ca$$$h. Shuffling along with our tail between our legs and a pint in our hands, we find a spot to enjoy the liquid gold in our cups. Except we’re limited for seats. Because for some reason which I’m yet to fathom why, you’re not allowed to take alcohol out into the main area. Fenced in like cattle, you’re confined to the grounds within these white walls. Which might not be a problem for the average tee-total member of generation Z, but for two booze-guzzling Welsh women it certainly switches up your festival experience. There’s nothing better than the sun beaming down on your glittered and sunburnt scalp, a luke-warm pint of Carlsberg in hand, watching some indie-band playing songs you’ve never heard of whilst you’re being rained on by liquid which you hope is just beer, but in your heart know the likelihood is that it’s someone’s piss. But those sweet UK festival memories will not be made out in the desert; in fact it seems no one really gets steaming here at all. We succumb to defeat and find a spot in our pen to watch the main stage from, and that’s where we’ll set up camp for the next three days of the festival (you’ll notice on my Coachella vlog that all the clips of artists are filmed from the exact same angle – the bar!).

Where do all these people go in everyone else’s Insta posts?!

All around us people are posing for pictures. One girl is sprawled out on the floor, another is holding up a product, someone else is pretending to walk whilst going nowhere. Coachella is the only place in the World where you can look like an egotistical twat, and no one can judge you for it. But for all it’s fake-assery and pretentious-ness, there’s something about this festival which draws me back every damn time. The location is beautiful. The guaranteed sunshine changes your whole mood. There’s a laidback vibe to the place (this might have something to do with the stench of weed everywhere you turn). The art installations are incredible. The organisation is smooth. The acts are great. It’s just a bloody great place to have a bloody great time. I’ve seen influencers posting about how “it’s not what it seems” or “how it’s not fun anymore” and I understand everyone has a different experience, but your personal experience will be what you make it. Sure, everyone’s after that money shot for their gram’, but isn’t that just a sign of the times we’re in? People take pictures of the chicken nuggets and chips their mums made them for dinner, of course you’re going to want a picture next to a 100ft moving Astronaut. But it’s not all content creation and posing for photos. All around there are tens of thousands of people that are enjoying the music and making memories with their friends; soaking in the atmosphere and forgetting about how many likes their new post has got. If you’re being paid to be there, under the pressure of getting content to post for your sponsors and having to take separate outfits with you just to get a decent promo’ pic, then yeah, you’re probably going to have a shit time. But if you’ve been dreaming of visiting this magical place in the desert, to party with your friends and have a holiday of a lifetime, then go, and make it what you want it to be. Plus, imagine how good your Instagram feed will look afterwards. It’s a win, win if you ask me.

Catch my Coachella and LA Travel Vlog, going LIVE on YouTube Tuesday 30th of April!

Two beer’s in and Instagram content secured, you can rest in the knowledge that we were having a bloody great time.
Advertisements